One of New Jersey's oldest continually operated optical shops — offering designer eyewear, custom fittings, and the region's foremost ocular prosthetics practice.
Eyewear OcularistryOne of the oldest continuously operated, family-owned optical shops in the United States — now in its fifth generation.
Hank Freund, BCO, specializes in custom ocular prosthetics — a rare and precise craft practiced at only a handful of locations in New Jersey.
Every pair of glasses we sell comes with a lifetime of personal adjustments — because a perfect fit matters as much as the right prescription.
Henry and Adam Freund opened their first shop at Maryland Avenue and the Boardwalk in Atlantic City in 1898. Since then, five generations of the Freund family have served Southern New Jersey — through the Jazz Age, the postwar boom, and into the present day.
Today, Hank Freund — grandson of the founders' nephew, and the shop's fourth-generation proprietor — continues that tradition at Central Square in Linwood, NJ.
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199 New Road, Linwood, NJ — our home since 1975
We carry sunglasses and eyewear from today's top designers, and work with each customer to find a frame they love — either from our in-house selection or ordered to their specifications.
Every pair comes with a personal fitting session and a lifetime of complimentary adjustments.
Learn MoreHank Freund is a Board Certified Ocularist who designs, shapes, and hand-paints custom artificial eyes — each one made specifically for the individual patient.
Appointments are available to accommodate nearly any schedule, including evenings.
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199 New Road, Suite 71 · Central Square · Linwood, NJ 08221
Mon–Fri 10–5 · Saturday 10–1 · Evenings by Appointment